When I first dreamt of having a private practice filled exclusively with runners, I felt really overwhelmed when thinking about the steps to achieve this.
My thought process was:
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Step 1: Get a PhD (*ok now I’m credentialed, but very broke)
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Step 2: Buy an expensive 3D Motion Capture System (*credentialed, broke me can’t afford this) that would help me get accurate data and help me stand out from my competitors
I sat with this problem for a little while, until I decided to try a different approach. I devoured all the research from the big name running PhDs and got tons of reps in with the runners I was working with. From this work, I developed the RunDNA systematic approach and an algorithm for gait analysis with a Motion Capture Device. I had fun… a lot of fun! Then I knew I needed to make this system affordable for other professionals who have a passion for working with runners.
Ok, so now we know you (and I) don’t need a PhD!
On to
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Step 3: Affording 3D gait analysis.
The reality is that doing a gait analysis for a runner is just the start of the relationship with that runner.
One gait analysis, which our Certified Running Gait Analysts charge around $349 for, starts the beginning of a lifetime customer. They come to you to get healthy and will stick with you for injury prevention, coaching, and training instruction. Our 3D Motion Capture Device users do 15-20 gait analysis a month and that cash flow begins to add up quickly, especially considering the lifetime value of each runner!
The most important thing is to get started, now! I started my gait analysis business from my basement, and I know other Certified Running Gait Analysts who started in their garages. We’re here to cheer you on and give you the “business in a box” resources to start your side-hustle and grow beyond.